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  • $500

Better than Best Seller: Turn Reviews into Revenue

  • Course
  • 43 Lessons

Ready to build a strategic book launch? This program shares Robbie Samuels' process through a series of 1-5 minute videos, downloadable content, and email transcripts. It is available as a stand-alone DIY online program or as part of a one-on-one coaching program. DIY participants have email access to Robbie and are encouraged to sign up for his weekly mastermind so you can get live responses to your questions. Sign up at www.ContentANDConnectionClub.com.

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Contents

Module 1: Welcome and Overview

Welcome! Excited you are here... [1.5 min]
What Does Success Look Like? [2 min]
Mindset Shift Asking People to Join Your Launch [4.5 min]

Module 2: Phases of a Profitable Launch [44 min]

Infographic: 5 Phases of a Profitable Book Launch
When Should You Start Thinking About Your Launch? [4.25 min]
Phase 1: Invite List [3 min]
Phase 1: Who is a Likely Prospect? Referral Partner? [3.5 min]
Phase 1: Getting the Right People on Your Launch Team [2 min]
Phase 2: Invite to Join Launch Team [5 min]
Phase 2: The Importance of Personalized Invites [3.75 min]
Phase 2: Follow up is Necessary [3.5 min]
Phase 3: Overview of Launch Team Emails [2.25 min]
Phase 3: Why Collect Reviews in Advance? [5 min]
Phase 4: Getting Reviews Published on Amazon [1.25 min]
Phase 4: Why Some Reviews Are Rejected by Amazon [3 min]
Phase 4: Repurposing Reviews [2.5 min]
Phase 5: Launch Day & Launch Party!! [5 min]
Phase 5: Congratulations!! [1.5 min]

Module 3: Building Your Book Launch Team [26 minutes]

Discover Your Ideal Client (aka Likely Prospect) [3 min]
Client List Pitfalls to Avoid [2.5 min]
Cautionary Note about Ideal Clients [2.5 min]
Who’s in Your Network? [3.5 min]
DOWNLOAD: Wake Up Your Network Workbook for Authors
Step 1: Wake Up Your Network (Would they remember your name and...) [2 min]
Step 2: Wake Up Your Network (rank Connection) [1 min]
Step 3: Wake Up Your Network (rank Influence) [2.25 min]
Step 4: Wake Up Your Network (rank Interest) [2.25 min]
Steps 5-7: Wake Up Your Network (Adding Up the Numbers) [3 min]
Step 8: Wake Up Your Network (Assigning Categories) [4 min]

Module 4: Tech Tips [15 min]

Keeping Your Lists Organized [2.75 min]
Use YAMM to Send Personalized Emails [3.25 min]
Getting Google Form Results on a Google Sheet
Setting Up Notifications for New Google Form Responses
YAMM Steps + Overview Video Tutorial [5 min]
Sending Follow-Up Mail Merge to a Filtered List [4 min]
Setting up a "reply" email template for YAMM [5 min]

Module 5: Google Form Examples + Email Templates (in process)

SAMPLE TIMELINE: Launch & Emails Dates
Google Form Examples: Launch Team Invite & Submit Your Review
Infographic: 8 types of Launch Team emails
LAUNCH TEAM INVITE
[LAUNCH] Welcome and next steps...
[LAUNCH] Bonus Content & Submit your Review or [LAUNCH] Bonus Content
[LAUNCH] It's time to post your review!