The Author ROI Lab

You'll Leave With a Completed Author ROI Plan

Your Author ROI Plan will include:

• Success Definition – what a successful book looks like for you and your business

• Primary Reader Profile – who the book is truly for and the problem they know they need solved

• Reader Transformation – the change you want readers to experience

• Research Call Insights – language, challenges, and opportunities gathered from real conversations

• Book Positioning Statement – why someone would choose your book over other options

• Book Opportunity Map – how the book supports speaking, clients, partnerships, and media visibility

• Publishing Path Recommendation – traditional, hybrid, assisted self-publishing, or self-publishing

• Writing Timeline & Resource Plan – the support, budget, and next steps needed to move forward

• Final Decision – whether to write the book now, later, or not at all

This becomes the strategic blueprint you'll use to decide whether to write the book, how to write it, and how it will support your business goals.

This program is designed to help you make a clear, informed decision before you invest months (or years) writing a book that may not actually support your business goals.

Too many experts publish books without a clear plan for how the book will serve their business. They focus on vanity metrics like bestseller status instead of outcomes that matter, such as attracting the right clients, strengthening their positioning, or creating new opportunities.

The Author ROI Lab exists to prevent that mistake.

Three Successful Outcomes

At the end of The Author ROI Lab, you may decide:

✔ Write the book now

✔ Write the book later

✔ Don't write this book

All three outcomes are wins.

The goal is not to convince you to write a book.

The goal is to help you make a strategic decision.

How Should You Publish Your Book?

Traditional Publisher, Hybrid Publisher, Assisted Self-Publishing, or Self-Publishing?

Most first-time authors are so focused on getting a book published that they never stop to ask whether the book they're planning to write is worth publishing in the first place.

If you decide this book is worth pursuing, you'll evaluate each option using a decision framework based on:

• Time

• Money

• Control

• Support

And determine which publishing path aligns best with your priorities.

What you’ll walk away with

By the end of the program, you will have:

• Clarity on whether to write the book now, later, or not at all

• A clear definition of who your book would be for and what problem it would solve

• Language drawn directly from real conversations with prospects, not assumptions or AI alone

• A clear understanding of how a book could support your speaking, client work, and visibility

• A recommendation for the publishing path that best fits your goals (traditional, hybrid, assisted self-publishing, or full self-publishing)

• A completed Author ROI Plan you can use to guide future decisions

September/October Founding Cohort

• Four live sessions

• Pre-work begins in August

How the program works

The live portion consists of four sessions over approximately eight weeks.

• Four facilitated group sessions

• Short asynchronous videos

• A structured workbook that you complete throughout the program

• Research calls with prospects and referral partners in your existing network

Live sessions are not lectures. They function more like a strategic lab or mastermind, where we use the time together for discussion, feedback, hot seats, and sense-making.

Between sessions, you’ll complete focused exercises in the workbook and conduct research calls to validate your assumptions and gather real-world insight.

Stop Guessing What Readers Want

Most experts make assumptions about what their audience wants.

Some rely entirely on AI.

Both approaches miss the most important step: real conversations.

In this program, you’ll speak directly with potential readers, prospects, clients, or referral partners to understand:

• What problems they know they have

• How they talk about those problems

• What they’ve already tried

• What feels urgent versus theoretical

These conversations serve multiple purposes. They help you validate your book idea, refine your language, and warm up your network at the same time.

AI is used as a support tool, not a substitute for listening.

Who this program is for

This program is a good fit if you are:

• A professional speaker, consultant, coach, or entrepreneur who shares expertise

• Considering writing a book and wants to be strategic about it

• More interested in impact, clarity, and alignment than speed or hype

• Willing to talk to people in your network as part of your research

• Interested in a book that opens doors, not just one that exists

You do not need to already be an author.

You do not need a large email list.

You do need to be open to questioning your assumptions.

Who this program is not for

This program is not a fit if you:

• Want to write a book as quickly as possible

• Are looking for AI tools to generate a manuscript

• Want a guaranteed bestseller outcome

• Are not willing to speak directly with potential readers

• Are looking for a purely tactical writing or publishing course

What happens after the program

At the end of the eight weeks, you will have a clear decision and a strategic plan.

If you choose to move forward with writing your book, you’ll know what you’re writing, who it’s for, and why it matters for your business. You'll also have resources to contact for the next steps on your author journey.

If you choose not to move forward right now, you’ll have avoided a costly and time-consuming detour — and gained clarity that can inform other decisions.

September/October Founding Cohort

This pilot cohort is limited to 12 participants.

Live session dates:

Wednesdays at 3 pm ET/12 pm PT on September 9 + 30, October 14 + 28.

There is an intentional three-week gap between sessions 1 and 2.

Enrollment closes August 28, or when all 12 spots are filled.

Founding Cohort Investment: $750

Future cohorts will be $1,500.