You have a great idea for a new offer (course, program, mastermind, etc.) and have either:

You are concerned that you don't have a big enough list to sell to.

To remedy that, you've been learning about Facebook ads and have thought about hosting a virtual summit (someone told you you can buy a "summit in a box" to make it super easy).

The trouble is, these are all promotional efforts that won't work well if what you are promoting isn't what people want to buy.

How do you validate your idea and build an audience before you try to sell?

You may think the issue is the size of your list, but the actual problem is you created this solution without input from likely prospects.  

My book "Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List" provides step-by-step guidance on how to wake up your network to discover likely prospects, co-create the offer with them, and run a pilot to validate your offer.  

This book is based on my decade-plus experience as a networking expert and business growth strategist. In 2020, I rebuilt my company into a thriving six-figure business based on all-new revenue streams. This book answers the question, "Robbie, how did you do that - and in a pandemic no less?"

Reading isn't the same as taking action, which is why I hosted a day-long workshop to walk you through the content in the book so you can implement these strategies in your own business.